One second business is booming, and then a few slow months leave you scrambling for new customers. Marketing gets put on the back burner for a lot of reasons. You don’t have a huge marketing budget like the big businesses. You don’t know what local marketing options are available. You don’t feel confident when talking about your business. To get closer to their customers in 2015 and beyond, national marketers should develop thoughtful local search programs that integrate with broader marketing and branding strategies. The easiest way to find customers who are interested in supporting their local economy is by attending local events such as flea markets or festivals. If you don’t sell physical products, you can sponsor these events or set up an information booth to attract attention. As you’ve just seen, consumers use the Internet to find local businesses. That means you need to understand the basic principles of SEO if you want to increase your chances of getting ranked as a top result. Roughly 47% of clicks go to the top three positions of Google search results. Blogging will help you tremendously with your SEO strategy.
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Keep your money where your heart lives, support an economy of friends and neighbors, and build a community that thrives by thinking local first.
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Small-scale, locally owned businesses create communities that are more prosperous, connected, and generally better-off across a wide range of metrics. When we buy from independent, locally owned businesses, rather than national chains, a significantly greater portion of our money is then cycled back through our local economy — to make purchases from our friends’ businesses, to aid our neighbors in need, and to support our local farms — ultimately strengthening the base of our whole community.
Residents of neighborhoods with more local businesses log 26 percent less automobile miles.
Locally owned businesses make more local purchases — requiring less transportation — and set up shop in town or city centers which generally means less sprawl, congestion, habitat loss, and pollution.
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One-of-a-kind businesses are an integral part of the distinct character of our place. It’s what distinguishes the uniqueness of our community compared to a chain store that looks the same anywhere else.
Small businesses donate almost 2.5x more per employee to local charitable causes than large, national competitors.
Local businesses donate more per sales dollar to local nonprofits, events, and teams compared to national chains.
Up to 90 percent of net new jobs in the U.S. are created by locally owned businesses.
Small local businesses are the largest employer nationally, and in our community, provide the most jobs to residents. Let’s encourage more start-ups!
Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know their clients, customers, and patrons.
For every $100 spent at a locally owned business or restaurant, at least $58 recirculates and remains in our local economy.
Local businesses are owned by your friends and neighbors who live in this community, are less likely to leave, and are more invested in our community’s future — just like you.
Small businesses that select product based not on a national sales plan, but on their own interests and the needs of their local customers, guarantee a much broader range of product choices and price.
Local businesses mean a stronger tax base and better use of public services compared to nationally owned stores. This translates into better schools, transportation, and emergency response services for you and your family.
Entrepreneurs and skilled workers are more likely to invest and settle in communities that promote their one-of-a-kind businesses and distinctive character. This also means a better use of community space.